Hashtags on Likee are a hint to the algorithm about what your video is and who to show it to. Well-chosen tags help a clip land in topical results and recommendations, while poor ones just waste space in the description. Let's break down how many hashtags to use, which to choose and where to find current ones.
Why hashtags matter on Likee
Likee uses hashtags to understand a clip's topic and match it with an audience. When you add a tag, the video lands in that hashtag's feed and in topic-based selections. This works on two levels:
- Classification. The algorithm files the video under the right category and shows it to people interested in the topic.
- Extra traffic. Users browse popular hashtag feeds and find your clips there, on top of recommendations.
Hashtags are no guarantee of going viral, but they're one of the signals that help you reach recommendations and expand reach.
How many hashtags to use
The sweet spot is 3–5 hashtags per clip. That's enough to mark the topic and land in the right feeds. Don't turn the description into a list of twenty tags: the algorithm dislikes it and to viewers it looks like spam. A few precise hashtags beat a pile of random ones.
Which hashtags to choose
The working combination is to mix tags of different reach:
- Trending. Current hashtags of ongoing challenges and waves. They offer a chance to land in a hot topic, but competition is high.
- Topical. Describe the genre and content of the clip (dance, humour, beauty, cooking). They bring a target audience.
- Niche. Narrow tags with fewer videos. There's little competition, and reaching the top of such a feed is easier — a steady source of views.
Mix them: one or two trending, a couple of topical and one niche. That way you cover both the mass and the target audience.
Where to find current hashtags
Don't invent tags at random — see what actually works:
- The trends section and Likee search. Start typing a hashtag and the app will suggest popular options and the number of videos under them.
- Top clips in your niche. Look at which tags are used by creators who already pull in views.
- Current challenges. Likee regularly launches challenges with their own hashtags — joining them adds reach.
Refresh your list: trending hashtags don't live long, and a tag that worked a month ago may be outdated today.
Mistakes with hashtags
- Too many tags. Twenty hashtags instead of five signal spam, not promotion.
- Irrelevant tags. Adding a popular hashtag unrelated to the clip is pointless: viewers scroll past and watch-through drops.
- Only high-frequency tags. In the busiest feeds your clip sinks instantly — without niche tags it's barely visible.
- Copying someone's set. Tags should describe your specific video, not be copied wholesale from another creator.
Hashtags are part of promotion, not all of it
Even a perfect set of tags won't save a weak clip: the algorithm still looks at watch-through and engagement. Hashtags set the direction, but content and early signals decide the outcome. So the recipe is simple: shoot a catchy short video, add 3–5 precise hashtags and give the clip a lively start — with views, likes and reactions from the first viewers. You can speed up that start with a boost from the Likee catalog, so the video gathers its first signals faster and reaches the top. Hashtags bring the audience — your content keeps it.
Beyond hashtags, the duet format expands reach well — read how to film a duet in Likee and pull views from someone else's audience.