What TenChat is and who it suits
TenChat is a Russian business social network often called a domestic alternative to LinkedIn. The platform targets entrepreneurs, experts, freelancers and companies: people look for clients, partners, contractors and employees here. Unlike entertainment networks, the TenChat audience is tuned for business communication, so expert content converts into leads better than almost anywhere else in the Russian-speaking web.
The platform is especially useful for the B2B segment, consultants, lawyers, marketers and service-business owners. If you sell expertise rather than a mass-market product, TenChat can bring warm leads with no ad budget.
How the "Zeus" algorithm works
The main feature of TenChat is its promotion algorithm called "Zeus". It analyzes new posts and, if a post gets good reactions in the first hours, shows it to a wide business audience beyond your followers — in the main feed and themed selections. One successful post can bring thousands of impressions even from a small account.
"Zeus" measures engagement: likes, comments, reposts and reading time. So the key task is to spark discussion in the first hours after publishing. Posts with questions, personal experience and real value get more response than dry announcements.
A profile that builds trust
On a business network, your profile works as both a business card and a landing page. Fill it out completely:
- Name and role — real, with your niche ("marketer for clinics", not just "expert").
- Description — who you help, with what, and what result you deliver.
- Business status — TenChat lets you state who you're looking for: clients, partners, employees.
- Cases and services — add work samples and an offer so a warm reader instantly understands what to order.
Content strategy for a business audience
Long, substantial posts work well on TenChat — this is not a feed of short stories. Case breakdowns, personal experience with numbers, useful guides and opinions on industry topics perform best. Entertainment content is secondary here: people come for expertise and business connections.
The optimal pace is 3–5 posts a week. End each post with a question or a call to discuss to trigger comments and help "Zeus" push the post into the main feed. Don't forget to reply to every comment — it keeps engagement up.
How to gain your first audience faster
- Follow relevant experts and join discussions — a business audience readily responds in kind.
- Use relevant hashtags and themed sections to land in selections.
- Post during business hours — weekday mornings collect more reactions.
- Cross-link TenChat with your other social networks and website, driving traffic to your profile.
Boosting and paid amplification: what really works
At the start a new account has few reactions, while "Zeus" needs an initial engagement signal to push a post into the feed. A careful starter boost of likes and views helps a fresh post cross that threshold and reach a live business audience. It's important to act in measured doses and use quality impressions rather than mass bots — a business platform is sensitive to unnatural activity. On Heroverin SMM you can safely amplify the start of your posts so the algorithm notices the account faster and organic growth kicks in.