Why run broadcasts on VK
VK is one of the few major platforms that works fully and without restrictions in Russia, so for a Russian-speaking audience streams here are especially convenient. A broadcast holds viewers for a long time, boosts activity in the community and gives live contact with followers. The stream recording is also automatically saved in the video section and keeps gathering views after it ends.
How to start a broadcast from your phone
The fastest way is right from the VK mobile app:
- Open the app and tap "+" or the create-post icon.
- Choose Broadcast (Live).
- Specify where you're streaming from — your own page or on behalf of a community.
- Set a title and description, pick a camera and tap "Start broadcast".
A mobile stream suits live, spontaneous content — chatting, reviews, on-the-spot reports.
How to stream via OBS and a computer
For quality broadcasts — with games, multiple scenes and overlays — an encoder is used:
- In VK create a broadcast via the Video section → Create broadcast.
- Copy the stream URL and key.
- Paste them into OBS settings, set up scenes and sources.
- Start the broadcast in OBS — the stream goes to your page or community.
This method gives full control over picture and sound and looks professional.
Monetization and engagement
During a broadcast viewers can send donations, and communities with monetization enabled (VK Donut) have other income tools too. To keep viewers from leaving, run the chat: answer questions, mention viewers by name, announce what's coming. Live dialogue is the main thing that sets a stream apart from a regular video.
How to get viewers to a broadcast
A stream with no viewers won't rise in the feed, so a fast start matters. Announce the broadcast in advance with a post and a story, pin the announcement in the community. At the start a stream is helped by a quick influx of audience — VK promotion boosts the community's reach and brings the first viewers, from whom the stream starts spinning up and reaching VK recommendations.
Tips for a stable stream
Check your internet speed before starting — connection drops ruin a broadcast faster than anything. Take care of sound and lighting: even light and clean audio matter more than an expensive camera. Go live when your audience is online — usually evenings and weekends. And think through the topic in advance: an aimless stream loses viewers in the first minutes.