On most social platforms the profile bio fits only one active link — but you need to send the audience to several places at once: a site, a catalog, another messenger. A multilink solves this conflict: one link in the bio opens a page with all the needed destinations. Let's break down how to build and design it so traffic from the profile doesn't leak away.
What a multilink is
A multilink (link in bio) is a separate aggregator page that the single link from the profile bio leads to. On it are buttons to all your resources: site, catalog, other social networks, messengers, current promotions. Instead of the painful choice of "which one link to put," you give the audience a convenient menu of destinations.
Why you need it
The profile bio is the most valuable spot for traffic: everyone who visits you sees it. Without a multilink you either lose some clicks (one link can't cover everything) or constantly change it for the current task, confusing the audience. A multilink gathers all traffic into one manageable point that you change without editing the profile itself, and shows you what gets clicked.
What to put on the page
Don't turn the page into a dump of links — keep the essentials:
- The target action — what you run the blog for: an order, a catalog, a request. As the first button.
- Key resources — site, main messenger, other social networks.
- What's current — an active promotion, a new product, a lead magnet.
- Contacts — how to reach you directly.
Order matters: the most needed at the top, because not everyone reaches the bottom.
How to design it so people click
The page should be fast and on-brand: your colors, avatar, a recognizable tone in button labels. Button names — verbs and specific ("Order promotion," not just "Catalog"). The clearer what's behind a button, the higher the click rate. The page must load instantly on a phone — otherwise the person leaves before it opens.
Common mistakes
- Too many links — twenty buttons among which the main one gets lost.
- No priority — the target action buried in the middle of the list.
- A faceless page — a standard template with no brand style inspires no trust.
- Dead links — buttons to removed promotions and old posts that lead nowhere.
A multilink turns profile visitors into clicks, but first you have to bring those visitors. The greater the reach of posts and stories, the more people reach the bio and click the page — so work on it is tied to account promotion that drives traffic into the profile.